Business

Business Tips & Info


Protecting Your Product or Service

Anything you design, invent or create is commonly referred as intellectual property and can be protected from competitors.


PATENT

A patent is a document issued by government office, giving a patentee the legal right to the ownership of an invention. If you are interested in obtaining a patent you should consult a qualified registered patent agent because the process is complex. If you are applying for patent and patent is granted, you are protected against its unauthorized use and you hold the rights to sold your right or charge a royalty to anyone who uses your invention.


COPYRIGHT

Copyrights applies to all original literary, artistic, musical and dramatic works (books, pamphlets, writings, musical works, sculptures, paintings, photographs, encyclopedias, motion pictures, plays, computer programs and so on). Anything you create cannot be copied by others without permission. You automatically hold the copyright on any original work you create but you may apply for added protection. Authors are usually the first owners of the copyrights unless they were hired to create the work, in which case the employer is the copyright owner.


TRADE MARK

A trade-mark in most instances is a word, logo, symbol, design or a combination of these that identifies your product or service in the marketplace. For example: brand names are trademarks. It's a good idea to register a trademark if you want to ensure that no one else uses it.


INDUSTRIAL DESIGN

Industrial design is any original shape, ornamentation or pattern made by hand, tool or machine that is mass produced. Industrial design may be sold outright or may be licensed but the transaction should be registered.


Push the Positive

Negative phrasing can be damaging in your marketing campaign and advertising project, silently destroying it from the inside. When you are designing marketing campaign and advertising for your business, stress the positive, not the negative. You'll gain far more customers and new business that way. Although this has been proven time and again, many businesses keep right on sending negative ads to their customers and prospects, and most do it without even realizing it. Learn more...



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Did You Know?

Marketing a new product or service is very challenging, because billions of dollars are spent regularly developing and launching new products and services all over the world.

Market failure is the most common reason for a product or service to fail. The other common failures are: financial failure (when product or service doesn't make any or enough money, cost of production and implementation of the service have not been sufficiently thought out in the specification stage, waste of time, etc.); organizational failure (poor management, miscommunication, lost productivity, failure to innovate, poor or bad collaboration, etc.) technical failure (when it doesn't work properly, wrong concept, poor implementation etc.) and political failure (when the source of failure is action by the government). Find out more...